erickd:
(via alongwaytogohome)
Wow.  Also crazy was the amount of time and energy that went into the new Pepsi logo.  I believe there was a PDF over 10 pages presenting the idea.

erickd:

(via alongwaytogohome)

Wow.  Also crazy was the amount of time and energy that went into the new Pepsi logo.  I believe there was a PDF over 10 pages presenting the idea.